What were the clients key problems and needs?
Our client was a £500,000 eBay retailer selling taps and showers, sourced directly from China. They were facing the inevitable battle against commercial regulations set out by eBay, such as: customer management, charges and the looming risk of being banned if they did not follow them.
Looking to secure his business through diversifying and applying a multi channel approach, our client needed to find a partner who could help him establish a web platform without huge infrastructure costs.
The idea was to drive leads and conversions through a partner which would have a stake in the business, help him develop his leadership skills and consult him on how to scale up his business. However, financing this with only 3 people in the business and no digital expertise was a hurdle within itself.