SEO Best Practices: The Do’s and Dont’s of SEO
What is SEO and why is it important?
‘Search Engine Optimisation’ is the strategy and methods in which you use to ensure your website is optimised for users and understood by search engines to increase your visibility and rankings.
The majority of traffic coming to your website is driven by search engines, with 80% coming from Google. By optimising your website and content, this will boost your ranking making it easier for searchers to find what they’re looking for; YOU!
Although SEO can work wonders for your website and business there are a few critical mistakes to avoid, otherwise you could end up doing more damage than good.
Check out our SEO Do’s and Dont’s to really make SEO work for your business and website.
1. DO: Optimise and fix any technical SEO issues
Tools such as SemRush outline outstanding errors and technical issues on your website that can impact your ranking significantly.
The main technical issues that websites face are;
- No alt tags on Images
- Broken internal and external links
- Missing, duplicate or too many h1 elements
- Duplicate or missing Meta Descriptions
- Low text-HTML ratio or low word count
These common technical issues can be rectified easily with the help of SEO experts and developers. If you know a thing or two about coding and the back end of your website these changes can be fixed quickly!
2. DO: Use relevant Keywords to your industry
Keywords are relevant words that searchers will input into engines to find solutions to their problems. By adding keywords within your content will ensure that you will gain more visibility depending on the search query.
You can use tools like Google Keyword Planner to map out the best keywords and long-tail keywords for your content.
You should use your keywords in your page titles, meta descriptions and content to increase your rankings as this is what the search engines will be looking for to put the right information in front of the right person.
3. DO: Optimise site for the perfect user experience
Is your site user friendly? Responsive? And with a fast load speed? If not you could be penalised by Google.
Use (google something) to check out your site speed
Over 50% of users now access the internet through their mobiles, so Google now have an algorithm that credits responsive and mobile website versions. By having a responsive and mobile friendly site allows your content, products and services to be reached by a wider audience.
You also need to ensure your website is easy to navigate on both desktop and mobile with clear, easy to read and digestible content.
4. DO: Gain authority within your industry
Gaining backlinks from relevant and reputable websites within your industry can help improve your SEO by enabling you to be seen as an authority.
You gain backlinks through collaboration and quality content. You can become a contributor on other related and popular websites in your industry to gain more recognition and new followers. Backlinks can also be gained by pointing industry influencers in the right direction to content you feel would be both beneficial to them and you.
1. DON’T: Copy or duplicate content
Every page on your website needs to contain unique content differing from your own and others. Don’t copy others content as this could give your website and business brand a bad rep, ensure that your content is your own and unique.
Duplicating content from other pages in your site can also trigger technical issues as the search engines will be confused as to which page to point the searcher too as the difference isn’t clear.
2. DON’T: Keyword stuff
Keyword stuffing isn’t just outdated and old bad practice, you can now be penalised for using an unnatural amount of keywords.
Ensure that your content, titles and meta descriptions contain relevant keywords to your industry and content topic and use sparingly, adding in the most efficient, relevant and long tail keywords.
3. DON’T: Overuse external links
Overusing external links is now penalised by Google for looking unnatural which can harm your SEO ranking.
Using a large amount of external links especially within one page can result in looking spammy, dated and untrustworthy to users, resulting in a higher bounce rate (which search engines will definitely notice)
Use your external links sparingly and in a way that helps your readers and customers to be pointed in the right direction.
4. DON’T: Try to cheat the system
Cheating the system may have worked in the early 90’s but our search engines smarter and on the consumer’s side, so it’s time to play by the rules.
Avoid the following:
- Link exchanges
- Selling and purchasing dofollow links
- Using hidden links
- Spamming websites to build backlinks
All of the above do not work and you can be penalised for.
By implementing the Do’s of best practice SEO and avoiding the Dont’s should improve your score and ranking amongst search engines. However SEO is a game of patience and constant improvement that only overtime will lead to high traffic and quality leads, so outline your needs and start improving your website today!