The Importance of having a Mobile Responsive Website

Find out the secrets of mobile responsive websites now

We live in a world of constant connectivity, where consumers have access to a wide array of devices and can use them all to find what they want, when they want, and wherever they want. With the internet being available from many mobile devices the question remains… Why isn’t your website mobile responsive?

It was found that UK users on average spend 1.4 hours actively searching every day on their mobile; this gives you a perfect opportunity to reach your audience and roll in the sales.

Why mobile?

Let’s face it, smartphones are now vital to many people’s daily lives and have transformed consumer behaviour, in the way people now search for, and purchase products on mobile devices more and more.

Here are 4 reasons you should go mobile:

1.Smartphones can be used anywhere

Smartphones are portable, and this is one of the main reasons we all love them. They can be used at home, work, on-the-go, at a restaurant, on a train or airport; literally anywhere you fancy. Being able to reach people in all walks of life could be an incredible benefit for your company and your sales.

2.Changing consumer behaviour

With over a third of consumers searching on their phones every day, it would be ridiculous to not take advantage of a mobile responsive website; as that is what you will be lacking against your competitors.

3.Help people find what they need

When you’re looking for somewhere to eat, what is the first thing you’d do to find a place? Use your phone to look on the web, simple. Google searches for ‘near me’ have increased dramatically in the past few years as consumers are always searching for things locally.

4.Smartphones change the way consumers shop

Over 46% of consumers say they always use their smartphone for research in the run up to buying a product; and the information they obtain about a product is usually always from a website.

Mobile vs Desktop

Over the last 3 years the amount of queries on mobile have been increasing whilst desktop and tablet have been declining. It was found that in e-commerce sites specifically, smartphone traffic is growing each quarter, whereas desktop and tablet are again dropping. Realising that mobile is the way forward and making your website mobile responsive is the only way to keep up with the game.

Statistics

  • 75% of users say mobile friendly is important to them
  • 67% of users say they are more likely to purchase from a site if it is mobile friendly
  • 27% of UK web users say mobile is their main point of access to the internet

What it can do for you

Ultimately the more time and effort you put into getting a brilliant user experience for your customers and creating a mobile responsive website for them; means that you will benefit from higher conversion rates and then the more profitable your efforts will become. As well as this it can improve your SEO score, this is because Google rewards sites that are built responsively for multi-device support.

Many people are put off of making their websites responsive because they don’t have the time or resources to really get the most out of it; however, now you know what it could really do for your business.

So contact us today and see what we can do for you.

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