Google analytics is a service offered by Google that tracks and reports on a website’s performance. Businesses can use this to create informed insights into things such as conversion rates, bounce rates, and other points.
It is the most widely used international analytics services out of all the ones available.
Supplyant has highly qualified Google Analytics experts to obtain the best results for you and your business. We use it to:
Supplyant monitors different KPIs as well as things like conversion rates to inform you about successes and failures.
Therefore, we take the path to achieve the objectives set out based on the results, rather than just an internal opinion.
In one case Supplyant helped a company whose conversion rate was low on mobile. We used Google Analytics to find out what the problem was and made the necessary adjustment. This led to a 150% increase in conversion rate and led to them hitting targets year on year.
Basing business decisions on empirical data is crucial, you need evidence that you aren’t just throwing your money away.
There are 4 key reporting areas used when gathering results on Google Analytics. These are marketing campaign optimisation, website usability improvement, target audience identification and budget allocation.
When optimising your marketing campaign you can use targeted keywords to improve your SEO score. As a result, you can utilise many different opportunities for diversifying and expanding and consequently, the opportunity arises to raise your Google quality score.
Google Analytics shows a high-level, dashboard that allows you to view data and creates reports for larger in-depth data.
It can also help you identify poorly performing pages with techniques such as funnel visualisation and demographics. In addition, other advanced features are also available including custom visitor segmentation.
Some features on Google Analytics mean that with a little bit of customisation you can track anything on your website. Things like KPIs, conversion rate and location of traffic are subjects that are important to the progression of your business.
Our proven eCommerce strategies have helped our clients achieve tremendous success and growth within their business.
I had massive plans for growth for my company. During our four year partnership online sales growth has been incredible"
We have been working with Supplyant for over 3 years now and whilst they have contribute massively to all aspects of growing our business online, I am particularly proud of the Realm of Reptiles Facebook page. Through effective management of our presence on Facebook, we are rapidly generating a following this both significant in number and a genuine pleasure to engage with. We owe Supplyant a great deal of thanks.
I was getting leads into my website but they were not resulting in sales. The team at Supplyant reorganised my homepage which resulted in a 13% increase in conversions.
With thanks to the help we received from Supplyant, our Pay Per Click campaigns have given us a lasting presence at the top of Google and we haven't had to pay through the nose for it. The most important thing though is that the people who come to our site are generally finding exactly what they are looking for.
We worked on our existing PLA campaign with Supplyant. We optimised the product feed and managed to get a 288% increase in PLA transactions whilst lowering CPA by 32%
We recognised the growth of voucher and affiliates sites was a great opportunity to let people find out about us. The Supplyant team and it's partners allowed us to attack this channel we promote through. The rapid growth in this areas has opened up opportunities to not only work through affiliate providers but partner with the biggest sites directly.
One of the main things I have learned through working with Supplyant is the value of testing and measuring every decision I make, whether it be changes to my website, or new marketing strategies. I feel as though I understand my customers much better now.
Having just started selling my patented golf swing aid, I have yet to build up a large database to distribute content to. Nevertheless, together with Supplyant I have to put together a brilliant email marketing campaign, complete with videos and have already motivated people to buy my product within a relatively small following. Growing my database is the top priority now!
When people need to replace their car's suspension kit, there are many companies to choose from, Supplyant increased my market share by driving my organic traffic up by 62%.
We've enjoyed fantastic revenue growth from our website since working with Supplyant. We're now setting huge sale growth targets with the confidence we will hit them.
Whether you’re looking to increase your online sales, train your team members or develop your business successfully, the online growth experts at supplyant can help