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	<title>Supplyant &#187; reviewcentre</title>
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	<link>http://www.supplyant.com</link>
	<description>Helping business make the most of themselves online</description>
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		<title>A lesson in bad reviews&#8230; Who is the best courier?</title>
		<link>http://www.supplyant.com/2010/02/a-lesson-in-bad-reviews-who-is-the-best-courier/</link>
		<comments>http://www.supplyant.com/2010/02/a-lesson-in-bad-reviews-who-is-the-best-courier/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 19:54:43 +0000</pubDate>
		<dc:creator>Simon Morton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Learn More]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[couriers]]></category>
		<category><![CDATA[dhl]]></category>
		<category><![CDATA[hdnl]]></category>
		<category><![CDATA[parcelforce]]></category>
		<category><![CDATA[reviewcentre]]></category>
		<category><![CDATA[reviews]]></category>

		<guid isPermaLink="false">http://www.supplyant.com/?p=1361</guid>
		<description><![CDATA[I was speaking to somebody the other day about the pro&#8217;s and cons of particular couriers.  I gave my opinion on a courier called Home Delivery Network. I thought might be a good fit for the products they were shipping as they had a reputation for low delivery damage. At the next meeting I was [...]]]></description>
			<content:encoded><![CDATA[<p>I was speaking to somebody the other day about the pro&#8217;s and cons of particular couriers.  I gave my opinion on a courier called <a href="http://www.hdnl.co.uk/" target="_blank">Home Delivery Network</a>. I thought might be a good fit for the products they were shipping as they had a reputation for low delivery damage.</p>
<p>At the next meeting I was told  &#8220;we&#8217;ve done some research online and found out that HDNL are rubbish&#8221;</p>
<p>I searched for &#8220;Home Delivery Network Reviews&#8221; and came up with this truly awful review.</p>
<p><img class="alignnone size-full wp-image-1362" title="Reviews for Home Delivery Network Limited www.hdnl.co.uk_1265655016004" src="http://www.supplyant.com/wp-content/uploads/2010/02/Reviews-for-Home-Delivery-Network-Limited-www.hdnl_.co_.uk_1265655016004.jpeg" alt="" width="484" height="169" /></p>
<p>So I use DHL for our internal deliveries&#8230; how did they fare?</p>
<p><img class="alignnone size-full wp-image-1363" title="DHL Review in Postal and Delivery Services at Review Centre_1265655175440" src="http://www.supplyant.com/wp-content/uploads/2010/02/DHL-Review-in-Postal-and-Delivery-Services-at-Review-Centre_1265655175440.jpeg" alt="" width="490" height="172" /></p>
<p>So what about ParcelForce the preferred carrier of the person I was speaking to.</p>
<p><img class="alignnone size-full wp-image-1364" title="Parcelforce Review in Postal and Delivery Services at Review Centre_1265655309614" src="http://www.supplyant.com/wp-content/uploads/2010/02/Parcelforce-Review-in-Postal-and-Delivery-Services-at-Review-Centre_1265655309614.jpeg" alt="" width="485" height="175" /></p>
<h4><a href="http://www.supplyant.com/wp-content/uploads/2010/02/364271298_811867ad8b1.jpg"><br />
</a></h4>
<h4>So were do we go from here.</h4>
<p>Management of online reviews is set to become a hot topic in the next few years.  Strong brands can get away with bad reviews to a certain extent, but a bad review can signal the death of a weak product or service.</p>
<p>Equally as a consumer, to state the obvious,  make sure you look at similar products before jumping to bad review conclusions.</p>
<p>As the saying goes &#8220;Everybody shouts if your drains smell but nobody takes the time to tell you your drains smell great&#8221;</p>
<h4>Whats the best review you have ever seen?</h4>
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