The 6 main reasons you’ll lose your customers

Simon Morton — Tue, 02 Jun 2009 14:05:05 +0000

I hate losing customers because it makes me sad. Winning new customers is an expensive game too. It takes a lot of effort, a lot of advertising, a lot of permission building and too much of your precious time.

The top reasons why people leave your company and start using another are;

1% – Death
3% – Change email / Lose favourites
5% – Buy from a friend
9% – Sold by a competitor
14% – Better product / Better price
68% – Perceived Indifference

As Guerrilla marketeer guru Jay Levenson says, you should be spending over 75% of your marketing resource talking to your old customers instead of wasting time on new ones.

Supplyant » levinson

The 6 main reasons you’ll lose your customers

68% of your customers will leave you if you don’t talk to them. So stop reading this and start figuring out ways to talk to your customers.