I hate losing customers because it makes me sad. Winning new customers is an expensive game too. It takes a lot of effort, a lot of advertising, a lot of permission building and too much of your precious time.
The top reasons why people leave your company and start using another are;
1% – Death
3% – Change email / Lose favourites
5% – Buy from a friend
9% – Sold by a competitor
14% – Better product / Better price
68% – Perceived Indifference
As Guerrilla marketeer guru Jay Levenson says, you should be spending over 75% of your marketing resource talking to your old customers instead of wasting time on new ones.