A clean crisp website for a unique retailer of Service Kits that has his own fresh style. The target is clearly defined and spoken to with minimal jargon.

Visit the ServiceKitShop site.

Strachan and Windram have just released there new e-promo website and its been designed with a very simple goal in mind; “Get wealthy people to call us”.

Wealth Management is an incredibly broad area of business but what was really clear that the best way they could grow was to go after customers that could help the best.

I’ll tell you the methods they used to accomplish this in the following article.

Step 1 – Clearly identifying the audience

They had some very clear groups of people they wanted to target; A1 customers who they could always provide maximum benefit to. They have great experience working with Entrepreneurs and Sports Pro’s and had some great products for Company Directors on making much much more from existing pensions.

Step 2 – Its about you

The copy is completely customer focused. Its clear from the first sentence that they are offering services that will help you make the most of what you have, rather than telling customers how great they are. Each of the key groups identified as important are given there own bespoke content.

Step 3 – Building Trust

The site is littered with symbols of trust, including industry logos and case studies from existing clients.

Step 4 – The call to action

Its tough selling high value intangible products like investments over the Internet. A key strategy was to show the “Life Plan” service as  a boxed product. This simple product became the focus of the call to action which was clearly by phone.

Step 5 – Continual marketing

New articles are produced and published by the Strachan Windram team. Each time an article or case study is produced it is emailed to the entire Strachan Windram customer base automatically. Because the articles are tightly targeted they rank very well in search engines. Regular coaching of the team in writing good articles ensures the standard remains high.

Want to find out how you can get your site working hard?

Contact us today for a free consultation.

Visit the Strachan Windram site.

Visit the Shires Cookery School site

Visit the Modified Nationals site.

Visit The Cutting Rooms site.

Please have a look at the site.  I’d love to hear you opinions and Shires would love to see you at one of their fantastic courses.

Wendy at Shires Cookery School organises cookery classes that are:

• Reasonably priced
• With great expert chefs
• At locations that are never too far away

The key objectives for this project were:

• Providing detailed information on the courses to maximise bookings
• Providing a simple way of booking and paying for the courses.
• Using the platform to generate a subscriber base.
• Speaking to customers regularly by email / twitter / facebook / rss
• Clearly defining the Shires Cookery School look and feel.

You can try the site now at www.shirescookeryschool.com
You can book up for fantastic fathers day  Sizzling Sausages course
or let us  know what you think of the site