A lesson in bad reviews… Who is the best courier?
I was speaking to somebody the other day about the pro’s and cons of particular couriers. I gave my opinion on a courier called Home Delivery Network. I thought might be a good fit for the products they were shipping as they had a reputation for low delivery damage.
At the next meeting I was told “we’ve done some research online and found out that HDNL are rubbish”
I searched for “Home Delivery Network Reviews” and came up with this truly awful review.
So I use DHL for our internal deliveries… how did they fare?
So what about ParcelForce the preferred carrier of the person I was speaking to.
So were do we go from here.
Management of online reviews is set to become a hot topic in the next few years. Strong brands can get away with bad reviews to a certain extent, but a bad review can signal the death of a weak product or service.
Equally as a consumer, to state the obvious, make sure you look at similar products before jumping to bad review conclusions.
As the saying goes “Everybody shouts if your drains smell but nobody takes the time to tell you your drains smell great”
