Just last night I was contacted by a potential customer.
I had never spoken to them; I had not heard of the company; I didn’t chase them around interrupting the persons day; I didn’t get his name from a list of prospects and call him out of the blue; I didnt spam them. They came to us asking for help.
What was unusual about this contact was that they found our site searching for “ASOS annual report”
At position 8 on google was this result:
In my eyes ASOS stand out clearly as a company using a common sense, planned approach to rapid growth. ASOS’s recent annual report, gives a great insight …
They found the site despite the site not ranking for any of the traditional web design or web marketing type phrases (its just too new to do well for them yet)
It just so happened the person concerned was an ASOS shareholder looking for the report but thought that our page on google looked like it offered something that might be of interest to him.
He also happened to be looking for help marketing his brand new website, and thought that based on what we had said we might fit the bill.
Better still he also gave us some feedback on how we could tweak our site to make it clearer for people like him. I’d like to thank him for this.