I found a great article over at tech-crunch talking about advertising revenue from newspapers. You can see from the pretty grim graph below all is not well in newspaper land. Its worth noting that these figures talk not only about newspaper advertising revenues but also advertising revenues on the newspapers websites.
So is it time to start looking at newspaper advertising?
Well, nothing’s changed really. For most people the answer to any question regarding marketing is down to one thing, ROI (return on investment). If you can test and measure it and it works, do it. If not, don’t.
On page advertising is much harder to test and measure, so be careful and don’t go for it unless you’re onto a real winner. Also, ask yourself is a newspaper reader going to be your best customer or should you be targeting web savvy users?
For now, unless the offer is amazing, I’m recommending you look at easily measurable online opportunities first before even considering newspapers.
What do you think?
Were is the newspaper market going?
Will it last the next 10 years?