Keeping in touch with your customers is paramount. If you’re not talking to them then they just assume that you either don’t care or have disappeared. Traditionally newsletters have been a great way of keeping in touch but…
If you’re anything like most companies that have newsletters you are probably in this position:
- Nobody wants to write the company newsletter
- When it does get written, it’s about the company, rather than things that benefit the reader
- It gets sent to a bunch of people that haven’t asked for it.
- The newsletter gets sent once in a blue moon
- It’s posted or faxed
- It may, or may not, get looked at (you don’t know) and binned.
EPromo is a different, but simple approach.
You write articles on your website, consistently.
Google lists your articles as ‘high importance’ and ranks them well.
New Suspects;
- find and read your article through Google, Yahoo etc and click to your site.
- look at other articles you have written of relevance to them.
Now Prospects;
- they now choose to subscribe to your free updates via email or RSS because your articles are useful to them.
- they have also subscribed to your article notifications on Facebook and Twitter.
- they have been impressed by your intent to delivery articles consistently and your obvious capability to get the job done.
- they think to call you when a job comes up. You get the job because they have learnt to trust you.
Now Customers,
- they appreciate you staying in touch, without appearing pushy.
- they think to call you when a new job comes up. You get the job because you keep on giving, even after the sale.
Now Fans;
- they confidently recommend your articles and you, to other colleagues and industry.
Analyse what’s been most successful for you, return to “Go” and collect more Suspects ……
The difference is not really in the news itself, but its ability for you to communicate more effectively, consistently and cheaply with your leads and customers.
