Google analytics is one of those tools that gives you a real insight into whats happening on your website. We build it into every site we produce. When you look at optimising your site, bounce rate is one of those key measures that tells you how well people are liking what they see.
Bounce rate describes a visitor to your site that goes to a single page then leaves the site. This is normally down to:
- They have seen a good headline on google but when they get there it doesnt fit
- The page has nothing of interest to them on it
- An automated programme has been visiting your site
- The page is full of links to other sites which take them off your site
Look at the example below from potn.com
The above shows some of the high traffic pages on the site this week.
Key action points:
- The keyword potn has a low bounce rate, not much point in optimising this one
- The keyword lenso bsx has a higher bounce rate worth a look
- Look at high traffic pages with a big bounce rate as the first port of call, an improvement here will have the biggest impact
- Overall POTN’s bounce rate has improved by 17% this week, looks like Robs been working hard on it
Google.com analytics specialist Avinash Kaushik has stated:
“It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.”
If your getting over 50′s the page is not good enough, and needs to be better suited to its visitors.