Strachan and Windram have just released there new e-promo website and its been designed with a very simple goal in mind; “Get wealthy people to call us”.

Wealth Management is an incredibly broad area of business but what was really clear that the best way they could grow was to go after customers that could help the best.

I’ll tell you the methods they used to accomplish this in the following article.

Step 1 – Clearly identifying the audience

They had some very clear groups of people they wanted to target; A1 customers who they could always provide maximum benefit to. They have great experience working with Entrepreneurs and Sports Pro’s and had some great products for Company Directors on making much much more from existing pensions.

Step 2 – Its about you

The copy is completely customer focused. Its clear from the first sentence that they are offering services that will help you make the most of what you have, rather than telling customers how great they are. Each of the key groups identified as important are given there own bespoke content.

Step 3 – Building Trust

The site is littered with symbols of trust, including industry logos and case studies from existing clients.

Step 4 – The call to action

Its tough selling high value intangible products like investments over the Internet. A key strategy was to show the “Life Plan” service as  a boxed product. This simple product became the focus of the call to action which was clearly by phone.

Step 5 – Continual marketing

New articles are produced and published by the Strachan Windram team. Each time an article or case study is produced it is emailed to the entire Strachan Windram customer base automatically. Because the articles are tightly targeted they rank very well in search engines. Regular coaching of the team in writing good articles ensures the standard remains high.

Want to find out how you can get your site working hard?

Contact us today for a free consultation.

We’ve worked hard to bring the same fantastic experience you get at the top London salons to Northampton. Our mission is to give styles that make you feel amazing by listening closely to our customers. Because of this we wanted to be sure that our website had those same values.

• Take design elements from the best of the London salons, using modern vibrant colours
• Talk to the customers regularly, building the community of salon fans.
• Allow the customers to talk to us however they wanted, phone, email, facebook and twitter
• Inspire customers with celebrity styles, giving them the confidence to try something new
• Offer awesome products with real reviews from the stylist’s that use them.

George Major, Managing Director

I’d like to give a great big congratulations to George, Sam and the team of stylists for there help in  launching the all new www.thecuttingrooms.co.uk site. As ever getting the website launched is the first part of the journey. The marketing plan is now in place and the team at the Cutting Rooms are ready to:

• Add regular fresh content to the site
• Adding more ideas for styles
• Building the readership
• Using the site to talk to the customers

Visit the site and sign up to the newsletter for a chance to win a free haircut.

Please have a look at the site.  I’d love to hear you opinions and Shires would love to see you at one of their fantastic courses.

Wendy at Shires Cookery School organises cookery classes that are:

• Reasonably priced
• With great expert chefs
• At locations that are never too far away

The key objectives for this project were:

• Providing detailed information on the courses to maximise bookings
• Providing a simple way of booking and paying for the courses.
• Using the platform to generate a subscriber base.
• Speaking to customers regularly by email / twitter / facebook / rss
• Clearly defining the Shires Cookery School look and feel.

You can try the site now at www.shirescookeryschool.com
You can book up for fantastic fathers day  Sizzling Sausages course
or let us  know what you think of the site

With the target audience we wanted to be sure of:

• Having the ability to comment on any of the posts
• Allowing the Modified Nationals team to update the site as things changed
• Enhancing the modified nationals reputation

Check out the site over and http://www.modifiednationals.co.uk and give us your thoughts.

See you there

[Show as slideshow]

[View with PicLens]

Its a well know fact that accountants are BORING, so when the opportunity came up to work on the website of some accountants who wernt boring came up we relished the challenge.

Looking at the dull, dull, dull competition we chose to launch a vibrant site, that emphasised the skills of the people involved.

Check it out now at fabaccounts.com

In keeping with there own instore promises Northampton Reptile Centre have made the centre piece of there new site the commitment to ethically produced reptile products.

As an added commitment they also give 1% of there turnover to good causes at the Galapogas Trust and Earthwatch.

The latest supplyant site at BathEmpire.com has just gone live. Retailing designer taps and showers in an enourmously competitive market.

What attracted us to the project is there 3 key customer promises.

1. Never be beaten on price
2. Always provide next day delivery
3. Always provide free delivery

The site brought several challanges:

1. Bringing a warm cosy look
2. Handling multiple product images in a good way
3. Enabling a countdown times to push the next day delivery

Let us know your thoughts.

POTN.COM has followed industry leaders like ASOS and DABS and moved to a phone free sales service. All the feedback has shown improved service levels to its customers.

Improvements in the contact us page have made sure the increased levels of email enquiries are dealt with in an organised way and that the pledge of never taking longer than 2 hours to respond continues to be met.

Changes included a new easier top-menu navigation, clearer buttons and calls to action and a move of the shopping cart functions to the the top right of the page.