Our friends over at Bath Empire are growing fast and needed to recruit a bunch of new guys for the warehouse to cope with demand. Improving customer conversion rates is big priority as part of the work we do with them, but sometimes your website can have interesting effects in other ways.
What happened when they went recruiting proved to be a great example of the content on the website having a direct effect on the quality of staff they recruited.
The Bath Empire meet the team page:
10 people were brought in for interviews for a job in the warehouse. I was amazed to find out that when it came to interview day 7 of the potential candidates turned up in white shirts and blue ties.
It was fantastic to see that the recruits took the time to look at the site and look for an affinity with the existing team.
Simply, its proof that your websites quality has a direct effect on more than just sales.
So what next?
Take the time to considered how you can improve the quality of your team page. Im off to fill the Supplyant team page with bikini clad lovelies and see what happens at our next set of interviews