I would guess not. I would guess that nobody has been brave enough to try. It doesnt stop people trying to sell to two sets of fanatical fans online in the same place though.

The joys of modern e-commerce platforms allow you to target you customers very nicely by setting up specialist sites pitched at very tight knit groups of customers. As far as the internet is concerned your chances are better as the master of one trade and not the jack of all.

There are some key advantages to this method:

  • You can use language on the site that empathises with your target customers needs
  • Adwords are generally cheaper and link building is easier at the niche level
  • The appearance of a store devoted to a particular thing builds confidence
  • Finding the right products is much easier for the customer

The net result of this is an improved sales conversion rate.

Ill give you an example of  how we work in the world of Motorsport Clothing.  It will give you a taste of how you can apply this process to product highly targeted specialist sites.  Using this process can help to give you improved conversions.

The Motorsport Clothing Network.

OutletF1
A site specialising in end of season f1 merchandise
It gets promoted once a year – at the end of season, for bargain hunters looking for a great deal. Visit outletf1

Ford Rally Clothing
Rally fans are a very partisan bunch, they love the teams and more importantly the drivers. By devoting an entire site to the teamthe products they want are easy to find and cross promotion becomes easier. Visit Ford Rally Clothing

Mclarenf1
Mclaren is a very British affair this year with two British world champions leading the way. Based on takes full opportunity of the xenophobic tendencies of its supporters. The product descriptions have been written by a genuine Mclaren fan helping to build trust. Visit Mclaren Clothing

Williams F1 Clothing
Its all about Rubens for Williams fans. Pretty much the most popular driver on the F1 scene with a truly devoted set of fans. Rubens features everywhere. Visit williams f1 clothing

Aston Martin Clothing
A super desirable brand with a site designed to highlight the emotions associated with owning a piece of a supercar legend. Visit Aston Martin clothing