The new year is always a great time to refocus your efforts and polish up your marketing plan. I spent a lot of time over Christmas pondering what e-tailers must do in order to have a successful project. Here’s my thoughts:
Do every one of these 4 things well and you cannot fail
- Have a truly great product, unique service, or a notable offer (the last resort is lowest price).
- Provide good quality listings and a simple checkout. Good enough to not put people off.
- Get found. Don’t wait for customers, go and find them.
- Provide awesome customer service whatever the cost.
To be clear, if you mess up any one of these you will fail. Do these right and you will win.
