http://www.supplyant.com/2009/07/do-i-stick-or-twist-in-the-logo-game/ Helping business make the most of themselves online Tue, 10 Aug 2010 09:19:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.supplyant.com/2009/07/do-i-stick-or-twist-in-the-logo-game/comment-page-1/#comment-125 Nick Sat, 01 Aug 2009 22:10:46 +0000 http://www.supplyant.com/?p=824#comment-125 Check out this old Tesco logo. That's how I remember them, like Lidl only ten times worse. Amazing how they have turned it around. http://farm1.static.flickr.com/129/318090340_abf181def1.jpg?v=0 Check out this old Tesco logo. That’s how I remember them, like Lidl only ten times worse. Amazing how they have turned it around.
http://farm1.static.flickr.com/129/318090340_abf181def1.jpg?v=0

]]> http://www.supplyant.com/2009/07/do-i-stick-or-twist-in-the-logo-game/comment-page-1/#comment-124 Pete Sat, 01 Aug 2009 14:33:42 +0000 http://www.supplyant.com/?p=824#comment-124 I guess it depends on how you wish for your company to come across. Other market leading brands have logos that have evolved. For Coca Cola, a major part of their branding is their heritage, and how things haven't changed. Some market leaders have changed their brands, as they want to come across as a company that is staying current and I guess more dynamic. A lot of the time, the changes are subtle - the Shell logo is a good example - a similar style for the last 60 years, without now looking retro. Coke WANT to look retro, which might work for soft drinks, but wouldn't work for a technology company. I guess it depends on how you wish for your company to come across. Other market leading brands have logos that have evolved. For Coca Cola, a major part of their branding is their heritage, and how things haven’t changed. Some market leaders have changed their brands, as they want to come across as a company that is staying current and I guess more dynamic. A lot of the time, the changes are subtle – the Shell logo is a good example – a similar style for the last 60 years, without now looking retro. Coke WANT to look retro, which might work for soft drinks, but wouldn’t work for a technology company.

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