The answer to this question has launched a whole industry of search engine optimisation companies.
If the internet is an item on your marketing strategy, it’s important you have an understanding of these key concepts.
SEOmoz, one of the best search engine optimising blogs, put this chart together which does a great job of illustrating it in simple terms.
Site history (5%)
- How old is your domain?
- When did ownership of it last change?
- Does it have a history of doing anything dodgy?
The Words on the pages (20%)
- Is a good title and description given?
- Is the structure of the site and its content organised in a way that makes it easy for Google to read?
- Do the words on the page talk about the item you specified in the the page title?
Links back from other sites (75%)
- Does your site have good quality links from other sites?
- Are the sites that link back to you relevant?
- What words are used to link back to you (very important)?
You can help your marketing programme along by:
- Putting content on your pages that’s good enough for people to want to link to.
- Hanging out on other sites, earning permission to post links to your own site.
- Getting your suppliers to link to you with words, not pictures.
