If your customers trust you, that puts you in a pretty awesome position.You all of a sudden have permisson to market to them on a regular basis and they wont think of you as a pushy salesman, but a friend wanting to help them out with there problems.
Building this kind of trust doesnt come overnight though. Marketing guru Jay Levenson will tell you it takes somebody seeing an advert 20 times to actually remember the advert even exists.
Your mission is to start building your trustability right away, every second counts!
My top 3 tips for building trust with your customers are:
- Customers love regular contact.
Dont stop talking, stick to a schedule of regular newsletters or blog posts. The number 1 reason for customers not coming back is apathy. The only way they know your still open is if you contact them - Be real.
Dont hide behind fancy corporate rubbish. People still buy from people and they love to know who they are buying from. Show pictures of yourself and your customers. - Dont hide.
Dont sit in your office wondering why no one comes to see you, get out in the hallway and mingle. Your customers will trust you more if they see you commenting on other websites, getting into magazines and being an active member of the community you sell to.
Keep doing this and your customer will trust you and love you….
As a little bonus the first 4 chapters of Seth Godin’s excellent book on Permission Marketing are free to download at this address
All very true.