Theres a whole bunch of experts that I read up on. Of all the guys I read up on, Seth Godin seems to be most in tune with Marketing in the modern arena.
You have to remember marketing is not advertising. Understanding this is a core requirement of your online push. Seth sums modern marketing in a fantastic way and is well worth checking up on.
If your contemplating getting real results from your marketing I would definately read the following:
And dont forget to subscribe to his blog. 1 minute marketing snippets that make you think in a different way
http://sethgodin.typepad.com/ (subscription link is on the left)
If you have read some Seth feel free to post your comments.
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