There’s some fantastic tools on the internet that change the way you look at your own site. One of the tools that I know would be useful to you is the WeWe Tool which tells you how customer focussed the words on your website are.
Have you ever been to a party and there is a person there that insists on talking about themselves the whole time? Now look at your website and see if its just like that person.
From the WeWe Tool site:
“As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?”
When you try it on this site you get
Marketing gurus have always recommended that you think in terms of whats in it for your customer and offer them features and benefits of using you and your services. If your site scores low then its time for a rewrite.
To find out more visit the WeWe Tool.
